Project Description

Funded by INTERREG IVA, the Aspire Programme was a unique cross border initiative aimed at micro businesses. Aspire’s primary aim was to help local micro-businesses to grow, while at the same time providing jobs and employment opportunities for graduates in the East Border Region area.

Through Aspire, Oonagh Monahan worked with micro businesses who can demonstrate the potential for measurable growth for their business in terms of sales, profitability, cross-border trade, innovation and sustainability. Aspire then train and mentor business owners to help them to develop an effective business improvement plan to achieve that growth.

With a clear business plan in place, Aspire supported businesses to recruit a graduate whose skills to drive that plan for the following twelve months. Oonagh worked with the employer and graduate to monitor the success of the business plan to ensure that the graduate’s particular skills were being used effectively to boost the bottom line for the business and maximise employment opportunities for the graduate.

Key Factors
  • Develop new products - food, software, engineering
  • Develop new routes to market
  • Grow sales
  • Grow client base
  • Embed sales and marketing knowledge in-house
  • Ensure food legislation compliance

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